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15 August 2018 – This summer Finnair conducted a study to find out what their customers think about different ways to reduce or offset the emissions resulting from their flights. The study revealed that environmental awareness has increased among their customers and also indicated that a majority of them would be willing to pay to mitigate the negative impacts of their air travel if the added costs could be directly attributed to reducing environmental impacts. Of the 1,200 people surveyed, supporting biofuels and carbon capture efforts were seen as the best alternatives to reducing environmental impacts. As a result, Finnair will offer customers the opportunity to purchase biofuel to be used on a later flight or support a carbon capture project starting in 2019.
Read Finnair’s press release here.
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